By 2012, BET had voted WorldStarHipHop as the "top hip hop and urban culture website" for three years in a row. Diddy promotional video of Cîroc vodka premiered on WorldStar. He added "Once we went 100 percent video, showing that original hood stuff, we prevailed." O'Denat said that this led to tension between the two websites. O'Denat used the setup of, a website which had already been distributing similar material. Thereon, WorldStar focused on hip hop beefs which were previously popular through "street DVDs" such as Smack, The Come Up and others. O'Denat later restarted it as a content aggregator. Shortly after the website's launch, hackers destroyed the website. Lee "Q" O'Denat started the website in August 2005 with Ari Armani as a distributor of mixtapes. O'Denat who referred to himself as a " Haitian ghetto nerd", described WorldStarHipHop as the " CNN of the ghetto". Described by Vibe as a "remnant of the Geocities generation", the site regularly features shocking events caught on video, music videos and assorted content targeted to young audiences. The site, operated by Worldstar, LLC, was founded by Lee "Q" O'Denat, a Hollis, Queens–based hip-hop fan who attended Grover Cleveland High School before graduating. Founded in 2005, the site averages 1.2 million unique visitors a day. WorldStarHipHop is a content-aggregating video blog.
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